As the Senior Brand and Packaging Designer at Made By Gather, I am responsible for upholding the Beautiful brand and expanding its vision and reach. I play an integral role in packaging design, photo, social, print, pattern, and product expansion. Watch this space for exciting Beautiful portfolio additions.
A Made by Gather company, Beautiful is curated by Drew Barrymore and sold exclusively at Walmart.
ROLE:
Senior Brand Designer
CREDITS:
Celebrity Photography: Graydon Herriott
Art Director: Julie Christenson
Packaging Design: Ginette Drouin
Beautiful is a well-loved and fast growing brand, spreading from kitchen electrics to lifestyle. I carry the Beautiful look throughout expansion categories.
Our vision is to be gorgeous and accessible. We use light colors, bright photography, and soft edges to evoke comfort and creativity in the home.
Packaging and Visual Merchandising
Before
I work closely with the Walmart team to create overlays and fulfill website needs.
Lifestyle Photography
Lifestyle photography always tells a story and captures a snapshot of real-life.
User experience is key for Beautiful. We want to be as accessible and user friendly as possible. I art directed photoshoots to take our photography from cold and impersonal to warm and accessible.
