As the Senior Brand and Packaging Designer at Made By Gather, I was responsible for upholding the Beautiful brand and growing its vision and reach. I played an integral role in packaging design, photo, social, print, pattern, and product marketing. I managed and expanded the brand identity, growing the brand from appliances to bedroom, living room, bath, and pet.
A Made by Gather company, Beautiful is curated by Drew Barrymore and sold exclusively at Walmart.
ROLE:
Senior Brand Designer
CREDITS:
Celebrity Photography: Graydon Herriott
Art Director: Julie Christenson
Packaging Design: Ginette Drouin
Beautiful is a well-loved and fast growing brand, spreading from kitchen electrics to lifestyle. I carried the Beautiful look throughout expansion categories.
Beautiful uses light colors, bright photography, and soft edges to evoke comfort and creativity in the home.
Packaging and Visual Merchandising
Refreshed design
Previous design
Before
I worked closely with the Walmart team to create marketing assets to fulfill website needs. I coordinated propping on photoshoots, layouts for web, and sku selection.
Lifestyle Photography
Lifestyle photography always tells a story and captures a snapshot of real-life. I got my hands dirty fluffing cake and crushing sprinkles to make shots look lived-in.
User experience is key for Beautiful. We want to be as accessible and user friendly as possible. I art directed photoshoots to take our photography from cold and impersonal to warm and accessible.
