I worked closely with our photo team to create refreshed photography for new Oral Care products. I compiled shot-lists, hired models, organized propping, and art directed on site for Tom’s new Hydroxyapatite Toothpaste.
Product Description Page Application
Tom’s of Maine continues to expand its visual identity across categories including Hydroxyapatite toothpaste, kid’s products, mouthwash, and more. As the Art Director for Tom’s of Maine, Oral Care, I manage brand guideline expansion, consistency across platforms, PDP content, and photo shoot direction.
ROLE:
Art Director
CREDITS:
Content Manager: Chris Sabatino
New Brand Photography
Lifestyle Photography by Matt Monath
Product Photography by Matt Monath
New imagery was used for Colgate-Palmolive’s retail partners, including Amazon and Walmart. I designed PDP content and e-commerce visuals using newly consolidated brand guidelines and photography. I worked directly with the Tom’s team to approve new content and assure everything was ADA compliant.
PDP Refresh
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More new Tom’s work coming soon!
The new Hydroxyapatite images used to promote Tom’s online shopping experience revealed an opportunity to refresh the overall look of PDP content. Going outside and showing real emotion brought authenticity to Tom’s brand voice.
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